The Adidas story began on August 18, 1949 when Adi Dassler, the creator of Adidas, set out to create sneakers that would enhance the skills of athletes. Adolf "Adi" Dassler, born on November 3, 1900, was a German shoemaker. His preoccupation was to think about changes in the design of shoes in order to improve the performance of athletes, since, according to him, specialized shoes for each sport could bring better results. A thought that would follow the creator of Adidas throughout his career and that would have an impact on the world of sports and business! His more scientific approach to shoe development made it more of a hobby than a job.
In this decade, innovative equipment for world athletes appeared. The Samba model was born in the 1950s and is still worn today! The creator of Adidas also developed a sprint shoe at this time with which a world record will be broken. The 50's are also marked by a great novelty in terms of comfort and feeling of the creator of Adidas who invented the first soccer shoe with a nylon sole. A decade that revolutionized the shoe industry for top athletes, but which was only the beginning of Adidas' great adventure!
Some products that are cult for us today arrived in the 70s. Notably, the first version of the Adidas Superstar, the Adilette and the Stan Smith sneaker. The constant innovation of Adidas' creator and his interest in sustainability, which is part of the brand's DNA, have contributed to the creation of iconic products. The Nite Jogger, a sneaker with materials that allow you to run in the dark, was developed at that time by the creator of Adidas and reimagined in 2019 with new technologies. The 80s saw many innovations born. The technological advances were consistent during this decade. We will see for example the Micropacer sneaker with an integrated screen for digital tracking of data of athletes, the Torsion ZX8000 which allows to track the movements of the ankle ...
The distinctive sign of Adidas which makes all its visual identity was invented in 1949 by the creator of Adidas who installs bands to reinforce the shoes and decides to color them so that one can easily notice the sportsmen who carry its shoes. It is thus well thanks to the creator of Adidas that Adidas is nicknamed "the brand with three stripes". The logo was redesigned several times, always keeping the idea of three lines. These are three parallel horizontal lines that can be found on most Adidas clothing and shoes. The secret of the brand is therefore constant changes while remaining true to its origins.
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