Adidas Superstar Butterfly

We love to see them twirl in summer... Butterflies are featured in a minimalist pattern on these Adidas Stan Smith Butterfly. Like foraging flowers, the rhinestones on the middle band attract the butterfly, but will also turn the eyes of those who cross your path. This Double G Customs creation is a sober black and white pair, but also features beautiful reflections thanks to the rhinestones.

This model is customized with a butterfly design and one of the three iconic Adidas stripes is embellished with black rhinestones.

These sneakers can be worn with any outfit, but can also accompany party outfits.

The Adidas Superstar was launched in 1969, but its design started 10 years earlier. At that time, Horst, the son of the founder Adi Dassler, took over the management of the first Adidas factory in France (in Alsace). Horst did not have the same vision as his father and wanted to open the brand to the tennis market. It is thanks to him that the Stan Smith will be born, the Stan Smith which is none other than the big sister of the Superstar.
In 1968, Adidas, which is already established in the USA, decided to attack the basketball market. To create their new model, they start again from the mythical Stan Smith by adding the 3 bands and a new sole. Two models were created, a low model called "Supergrip" and a high model called "Pro model".
To improve the aesthetics of their model, Adidas decided to add the famous rubber shell to the front of the shoes. This was originally designed to allow tennis players not to damage their shoes while serving. The NBA teams who were initially suspicious, eventually adopted this new model of basketball shoes.
It is only in 1969 that the "Superstar" was really born because it is at this moment that Adidas decides to rename its two models under this name. And this name was not chosen by chance, it is a tribute to the Boston Celtics who won this year the NBA title with the famous shoes on their feet. Once worn by the championship winning team, the "Superstar" became the star shoes of basketball players. A few years later, in 1973, the Superstar was on the feet of 85% of the NBA players, the legend of the Superstar was on the march. The pair continued to be worn by NBA athletes until 1979. The Superstar had to find a new audience.
Its second life, the Superstar found it thanks to Hip-hop music and especially thanks to the "Run DMC" who were the first music group sponsored by a brand. The success of the Superstar continued until the 90s before falling into oblivion.
It is only in 2015 that Adidas resurrects the pair by launching a series of limited editions in collaboration with personalities like Pharell Williams or David Beckham. The Superstar made its comeback after 20 years of absence.