Personalization is the ultimate gift. When someone gives you something that's personalized just for you, a set of napkins with your initials, for example, or stemware engraved with your name, it's more special than other gifts - because the giver has thought specifically of you, and the gift is uniquely yours. Since it's customary for the bride to give a gift to her bridesmaids, why not go through the shoe customization process and design them a pretty pair of sneakers in their favorite color with their names on them? They'll appreciate a gift they can use often, as opposed to something that will simply end up on a shelf.
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