Adidas Stan Smith Influencer

The big white Stan Smith from Adidas is transformed by wearing some colors with Double G Customs. The inscription "Influenceur" comes to bring the small touch of colors which it missed by dressing the pair of sneakers of a pretty gradient of colors peps! From yellow to mauve to pink, these sneakers will bring to your outfit a little style and originality! #influencer

A colorful customization with a nice gradient going from yellow to purple through orange, red and pink.

Add some color to your outfit by wearing the Adidas Stan Smith influencer!

The famous Stan Smith didn't always carry this name. In 1964 Adidas wanted to create a pair for the tennis court, a sport that was then booming. They called upon the French tennis player Robert Haillet who designed the pair. It was only 6 years later, in 1970, that the German brand with the three stripes signed a contact with Stanley Smith and thus renamed his pair "Stan Smith".
If today everyone wears sneakers, at that time, they were still considered sports equipment and it is the Stan Smith that is at the origin of this change! In the 80's, the Stan Smith became popular outside of the tennis courts, it was the beginning of the "sneakers" (sneakers worn for lifestyle purposes) as we know it today.
If the Stan Smith has been a success for years, in 2011, Adidas announces the end of the mythical "Stan Smith" for 2012. The pair is outdated and no longer sells enough. But in 2013, the German equipment manufacturer reverses and announces the return of the Stan Smith in 2014. Bad strategic choice or marketing stroke of genius, always is that the sales of Stan Smith are back on track!