Adidas Stan Smith Feminist

Recognize the feminist symbol illustrated on these Adidas Stan Smith Feministe? These drawings echo the illustration of Rosie the Riveter, who became, in spite of herself, a representative of the women's struggle. Her slogan: "We can do it" now resonates as a call to action against discrimination.

It is possible to customize a pair of Stan Smiths with other designs.

Wear this collection model to express your convictions in style and free feminist minds.

The famous Stan Smith didn't always carry this name. In 1964 Adidas wanted to create a pair for the tennis court, a sport that was then booming. They called upon the French tennis player Robert Haillet who designed the pair. It was only 6 years later, in 1970, that the German brand with the three stripes signed a contact with Stanley Smith and thus renamed his pair "Stan Smith".
If today everyone wears sneakers, at that time, they were still considered sports equipment and it is the Stan Smith that is at the origin of this change! In the 80's, the Stan Smith became popular outside of the tennis courts, it was the beginning of the "sneakers" (sneakers worn for lifestyle purposes) as we know it today.
If the Stan Smith has been a success for years, in 2011, Adidas announces the end of the mythical "Stan Smith" for 2012. The pair is outdated and no longer sells enough. But in 2013, the German equipment manufacturer reverses and announces the return of the Stan Smith in 2014. Bad strategic choice or marketing stroke of genius, always is that the sales of Stan Smith are back on track!