Adidas Stan Smith All eyes on

Style and commitment

Sneakers are an excellent medium for declaring your passion, vision or commitment. Each pair is a blank canvas on which you can transcribe your deepest convictions. Imagine the feeling of walking with confidence, knowing that every step you take contributes to the advancement of your cause, thanks to the visibility you bring to it by wearing Adidas Stan Smith All Eyes On sneakers on your feet every day.

Take fashion to the next level

Your personalized sneakers become much more than a fashion accessory! Adidas Stan Smith Primegreen sneakers are made from recycled materials. What better sneaker design than these to create a special edition Adidas Stan Smith All Eyes On that lets you stand up for your ideas and move towards conscious fashion? Whether you write "All eyes on Nature", "All eyes on equality" or any other meaningful phrase, your creation will be the perfect fusion of conscious fashion and sustainable comfort.

Choose the inscription that will be transcribed on the right shoe of this pair of Stan Smiths.

Then choose the color of the lettering from our wide range, a preview of which you can see here.

Convey a strong, personal message with this original medium.

The famous Stan Smith didn't always carry this name. In 1964 Adidas wanted to create a pair for the tennis court, a sport that was then booming. They called upon the French tennis player Robert Haillet who designed the pair. It was only 6 years later, in 1970, that the German brand with the three stripes signed a contact with Stanley Smith and thus renamed his pair "Stan Smith".
If today everyone wears sneakers, at that time, they were still considered sports equipment and it is the Stan Smith that is at the origin of this change! In the 80's, the Stan Smith became popular outside of the tennis courts, it was the beginning of the "sneakers" (sneakers worn for lifestyle purposes) as we know it today.
If the Stan Smith has been a success for years, in 2011, Adidas announces the end of the mythical "Stan Smith" for 2012. The pair is outdated and no longer sells enough. But in 2013, the German equipment manufacturer reverses and announces the return of the Stan Smith in 2014. Bad strategic choice or marketing stroke of genius, always is that the sales of Stan Smith are back on track!