Promotional items are essential communication tools for companies looking to stand out and promote their brand image. Choosing the right context for designing these items is therefore crucial to ensuring their effectiveness. It's recommended to consider the target audience, the allocated budget, the item's durability, as well as the company's values and identity. Whether for a trade show, a promotional event, or a large-scale advertising campaign, each context requires a different approach. Clearly defining communication objectives is therefore essential to designing relevant and appropriate promotional items
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