Creator Adidas

In short story of the creator of Adidas

The creator of Adidas gave his company his name. Indeed, Adidas comes from Adolf "Adi" and Dassler "Das". It was after the war that Adolf Dassler created the Adidas brand. He is the brother of Rudolf Dassler, who will create the Puma brand. The creator of Adidas is the first inventor to use major sporting events to promote his new products with the public. During his career, he will develop a specific basketball for almost every sport in order to improve sports performance. It is he that we find in particular behind the creation of racing shoes equipped with points, those reinforced and studded ... If he creates the Adidas brand in 1948, Adolf Dassler made shoes already well before and even shared a business with his brother in his beginnings.