The story of Adidas began on August 18, 1949 when Adi Dassler, creator of Adidas , has launched the aim of creating sneakers that will improve the skills of athletes. Adolf "Adi" Dassler, born November 3, 1900, was a German shoemaker. His concern was to think about shoe design changes in order to improve the performance of athletes since, according to him, specialized shoes for each sport could bring better results. A reflection that will follow the creator of Adidas throughout his career and which will have an impact on the world of sport and business! His more scientific approach in his shoe development activity has made a more work time than a job.
In this decade appear innovative equipment for world athletes. The Samba model was born in the 1950s and is still worn today! The creator of Adidas also developed a sprint shoe at this time with which a world record will be broken. The 50's are also marked by a great novelty in terms of comfort and sensations of the creator of Adidas which invents the first football shoe with nylon sole. A decade which revolutionizes the shoe industry for high -level athletes, but which will still be the beginning in the great adventure of Adidas!
Some products that are cult for us today arrived in the 1970s. In particular, the first version of the Adidas Superstar, Adilette and Basket Stan Smith. The constant innovation of the creator of Adidas and his interest in sustainable development, registered in the brand's DNA, participated in the creation of iconic products. The Jogger Nite, basketball with materials that allow you to run in darkness, was developed at that time by the creator of Adidas and reimagined in 2019 with new technologies. The 80s saw a lot of innovations are born. Technological progress was substantial during this decade. For example, we will see basketball micropacer with an integrated screen for the digital monitoring of athletes, the ZX8000 torsion which allows you to follow the ankle movements…
The distinctive sign of Adidas which makes all its visual identity was invented in 1949 by the creator of Adidas who poses bands to strengthen the shoes and decides to color them so that we can easily notice the athletes who wear his shoes. It is therefore thanks to the creator of Adidas that we nicknamed Adidas "the brand with three bands". The logo will be redesigned on different occasions, always keeping this idea of the three lines. These are three parallel horizontal lines found on most adidas clothing and shoes. The brand's secret is therefore constant changes while remaining faithful to its origins.
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