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double g customs

WEDDING
Create the perfect pair of personalized shoes for your wedding.
LIFESTYLE
Create unique custom sneakers that look like you.
B2B
Increase your company's visibility with customized shoes.

Custom Stan Smiths

Custom Stan Smiths for the groom

Congratulations on your recent engagement! The exciting but monumental task of planning your wedding now lies before you, and you’ll soon plunge headlong into the magnificent world of bridal fashion. Perhaps one of the most important decisions you’ll make is what to wear on your special day. Which dress will you choose to showcase your personality? And what about your shoes? Why not opt for a pair of custom Stan Smiths? Yes, you heard us right, custom Stan Smiths! But before we give you a bunch of fun ideas to consider for your custom Stan Smiths, we’d feel remiss if we didn’t first give you a bit of history on this iconic and beloved brand.

Custom Stan Smiths: the journey from classic tennis shoe to wedding sneaker

Stan Smiths were first launched in the 1960s and were originally called "Adidas Robert Haillet" after the famous French tennis player (you guessed it!), Robert Haillet. He retired soon after and the trainers were eventually renamed after Stan Smith, an American tennis player active from the late 1960s to the early 1980s. It was the first ever leather tennis shoe and featured a simple, classic design with three rows of subtle perforations and a contrasting kelly green heel tab. The design and shape of the shoe has essentially remained the same since its introduction (why mess with perfection?) And in 2012, the company abruptly retired the Stan Smiths from the market. It was a classic move centred on the premise that "absence makes the heart grow fonder". In 2014, the Stans Smiths were re-released as part of a marketing and promotional stunt that included sending custom pairs to various celebrities, propelling the trainers to fame. Over the years, several new versions and colours have appeared and now include custom Stan Smiths designed by brides for their big day.

Endless design options for custom Stan Smiths

When designing your custom Stan Smiths, you may be wondering where to start. Do you like bling? No problem! Add rhinestones or coloured sequins to the heel tab, for example, for a fun touch. Replace the laces with a pair of wide satin ribbons for even more charm. Looking for something a little more understated? Then your personalised Stan Smiths can simply be embellished with a "Mr. & Mrs." and/or your wedding date in a stylish font. Consider including small designs such as flowers or hearts. Add any words that have personal meaning to you and your future spouse. Do you have a special saying between the two of you? Include that! Whatever details you choose for your personalised Stan Smiths, they'll give you an unexpected touch for a playful peek under your dress. Again, the options are endless and cover an infinite number of ways to let your unique personality shine on your special day. It's up to you!

B2B