ELA Converse LOW First name

A pair of atypical converse with different sneakers. Indeed, on these converse brand sneakers, personalization is a little more original. The left basketball is dressed using the logo of the ELA association, while the right basketball of the first name of your choice with a beautiful pink sun. Sneakers to wear during your participation in the “Put your sneakers” action of the ELA association.

The Low Converse now wear the colors of the ELA association with different personalization on the two sneakers. The logo of the ELA association is found on left basketball, while the right basketball is embellished with the first name of your choice as well as a pink sun.

Put on these sneakers on a daily basis to show the ELA association that you support them!

The Converse All Star was born in 1915 from the “Converse Rubber Shoe Company” that we know today under the name of “Converse”. At the time, the company specialized in the manufacture of rubber hooves carried among others by prisoners of American prisons. At the time, the model will be called “A11 Star” and designed to play basketball.
In order to make known, its model in American universities, Converse called in 1921 to the basketball player Chuck Taylor. Chuck then set up a team called “All Stars” to tour universities and perform demonstrations. The success was so great that the model was renamed “All Star” in reference to this team.
It was not until 1932 that Converse will modify the name of this model into “Chuck Taylor All Star” to pay tribute to the basketball player who created the legend of this model today known to all. The Converse Chuck Taylor will then be the essential pair of all basketball players until the late 1960s.
Star shoes in basketball courts also managed to win outside of sporting circles in 1950 thanks in particular to James Dean who wore a pair of "Chuck Taylor All Star" in the film "La Fury de Vivre". But it was not until 1969 with the death of the late Chuck Taylor that the Converse will establish itself as the Sneakers reference that it is today.
Converse Chuck Taylor have also infiltrated the world of music. Big names like Elvis Presley, Kurt Cobain, members of Rolling Stones or The Who have contributed to the legend of this pair of shoes.
Despite its success, sales fell in the 2000s and the brand ended up accepting the Nike buyout offer in 2003. This acquisition does not sign the death of the converse, on the contrary since Nike makes available to the brand all its technological know-how in terms of sneakers by released in 2016 the converse Chuck Taylor All Star II, a much more comfortable and resistant version of the Chuck Taylor All Star.