Many businesses seek to build customer loyalty by offering gifts. However, the question arises as to whether implementing VAT-exempt customer gifts is a good idea. Some may believe it can help strengthen the relationship between the business and its customers, while others may consider it an unnecessary expense. Ultimately, it depends on the type of gifts offered and how they are perceived by customers. If the gifts are high-quality and useful to customers, this can help strengthen customer loyalty and engagement. However, if the gifts are mediocre or perceived as a mere marketing ploy, it can have the opposite effect. Implementing VAT-exempt customer gifts can therefore be a good idea if it is well thought out and tailored to customer expectations.
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